2009 GreenLight Grand-Am Program Launched at Rolex 24

INDIANAPOLIS, IN (January 21, 2009) – Amongst the fanfare and excitement at the 2009 Rolex 24 At Daytona (January 22-25 2009), the new 1:64 scale GreenLight Collectibles Grand-Am Rolex Sports Car Series Daytona Prototype die-cast model cars will be launched into the collector and enthusiast marketplace this weekend!

GreenLight and Grand-Am have teamed up to offer fans a little something extra to commemorate the ’09 Rolex 24 with this year beyond the mainstay t-shirt, hat and program trackside merchandise purchases.  The initial release of the die-cast replicas, which measure approximately 3 inches in length, includes the following:

- 1:64 2008 #01 TELMEX Chip Ganassi with Felix Sabates Daytona Prototype Lexus Riley - Scott Pruett & Memo Rojas
- 1:64 2008 #99 GAINSCO Bob Stallings Daytona Prototype Pontiac Riley - Jon Fogarty & Alex Gurney
- 1:64 2008 #01 TELMEX/Target Chip Ganassi with Felix Sabates Daytona Prototype Lexus Riley - Pruett/Rojas/Franchitti/Montoya 2008 Rolex 24 at Daytona Winner
- 1:64 2008 #58 Brumos Racing Daytona Prototype Porsche Riley - David Donohue & Darren Law
- 1:64 2008 #59 Brumos Racing Daytona Prototype Porsche Riley - JC France & Joao Barbosa
- 1:64 2008 #60 Michael Shank Racing Daytona Prototype Ford Riley - Mark Patterson & Oswaldo Negri

All six cars from the initial release are available now.  The 2008 Rolex 24 at Daytona Winner Car comes in a unique window box package design, while the other five cars come in a common Grand-Am themed window box package with individualized inserts.  Each item is officially licensed by Grand-Am and features die-cast metal body and chassis, authentic Riley Technologies Daytona Prototype detailing, real rubber tires and sequential numbering on the base. These die-cast cars come with an $8.00-$10.00 MSRP.  In addition, Green Machine “chase cars” are available at 2% of the production run and are randomly inserted in master carton.

Grand-Am and GreenLight negotiated this multi-year deal as a part of the Rolex Series’ increased event merchandising for 2009 and beyond.  The replicas will be available trackside at the Grand-Am Merchandise Trailer, as well as through various other trackside vendors during the Rolex 24 and other Grand-Am events throughout 2009.  Post-Rolex 24, Grand-Am will offer the die-cast model cars online direct through www.grand-am.com. 

The program is also supported by the GreenLight Collectibles Distribution network, with the models currently available through Milezone’s Toys, Speedgear, Guts Wear, DieCast Alley, People Kars, Harrell's Miniatures, Collectables Corner, M&J Toys and Motorstate Distributing just to name a few.  For information on GreenLight Distributors and Wholesale accounts, fans can check them out online here: http://greenlighttoys.com/.

The Grand American Road Racing Association, which operates and sanctions the Grand-Am Rolex Sports Car Series presented by Crown Royal Cask No. 16 and the Grand-Am KONI Challenge Series, is the premier road racing organization in North America. The 15-race 2008 Rolex Series and the 11-race KONI Challenge Series calendars deliver professional sports car racing to key markets throughout North America in addition to being televised in the United States and Canada on SPEED and distributed globally through ESPN International. Learn more about Grand-Am at www.grand-am.com.

GreenLight® Collectibles is a premier manufacturer and marketer of officially licensed, authentic die-cast replica vehicles. In 2008, the company has expanded to twelve distinct product lines. GreenLight die-cast replicas are available in 1:18, 1:24 and 1:64 scale and are officially licensed by General Motors, Ford Motor Company, Chrysler, Carroll Shelby Licensing, Barrett-Jackson Auction Company, 20th Century Fox (SPEED Channel), Tim Phelps, Grand-Am Road Racing Association, Goodyear Tire & Rubber Company and Bridgestone Americas.